{ "fitfinder": {"Blank": { "title": "", "content": " \r\n ", "video_title": "", "video_url": "" },"Collar": { "title": "How to measure the collar", "content": " \u003cp\u003eFor the collar measurement, lay the shirt flat on its back and remove any wrinkles. Keeping the shirt flat against the table, measure from the centre of the collar button along the collar band to a point 3\/4 of the way along the button hole.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-collar.mp4?v=1603472911" },"Chest Width": { "title": "How to measure the chest width", "content": " \u003cp\u003eLay the shirt out on a hard flat surface, stretching the arms out so that both armpits are visible.\u0026nbsp;\u003c\/p\u003e\u003cp\u003eMake sure that the shirt has no slack, but not so tight that the buttons are pulled apart. The starting point is at the top of the seam where the body meets the sleeves.\u003c\/p\u003e\u003cp\u003eMeasure from the top of the seam on the armpit, straight across the chest to the same point on the opposite side.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-chest-width.mp4?v=1603472911" },"Waist Width": { "title": "How to measure the waist width", "content": " \u003cp\u003eStart with the shirt buttoned up fully and lay the shirt out on a hard flat surface. Make sure that the shirt has no slack, but not so tight that the buttons are pulled apart. Find the narrowest part of the body which is normally somewhere near the 5th or 6th buttons below the collar.\u003c\/p\u003e\u003cp\u003eMeasure across the body at this narrowest part from outer edge to outer edge. When the shirt is laying flat it is sometimes not possible for the side seams to be visible. This is ok. Just keep the shirt flat and measure from edge to edge.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-waist-width.mp4?v=1603472914" },"Bottom Width": { "title": "How to measure the bottom width", "content": " \u003cp\u003eStart with the shirt buttoned up fully and lay the shirt out on a hard flat surface. Make sure that the shirt has no slack, but not so tight that the buttons are pulled apart.\u0026nbsp;\u003c\/p\u003e\u003cp\u003eMeasure across the very bottom of the shirt from edge to edge.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-bottom-width.mp4?v=1603472913" },"Shoulder Width": { "title": "How to measure the shoulder width.", "content": " \u003cp\u003eStart with the shirt buttoned up fully and lay the shirt out on its front on a hard flat surface.\u003c\/p\u003e\u003cp\u003eYou will be measuring straight across the shoulders, crossing a point about 2 inches\/5cm down from the collar. Please note that this is not necessarily along the bottom seam of the yoke.\u003c\/p\u003e\u003cp\u003eThe measurement should go straight across from the outside edge of the seam where the yoke meets the sleeve to the same point on the other side. \u0026nbsp;When taking the measurement, pull the two ends of the yoke tight but don't stretch it.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-shoulder-width.mp4?v=1603472916" },"Sleeve Length": { "title": "How to measure the sleeve length", "content": " \u003cp\u003eButton the shirt and lay it down flat on its front. Place one end of the measuring tape at the centre of the back of the collar, just below the collar band. Some shirts have a split yoke which will help you find the centre point, but if your shirt doesn’t then you can turn the collar over to find the centre of the shirt label and use it as your reference point.\u003c\/p\u003e\u003cp\u003eFrom here, run the measuring tape along the yoke and down the sleeve to the end of the cuff. Pull the sleeve firmly away from the shirt body without stretching it, and measure to the furthest point of the cuff.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-sleeve-length-13MB.mp4?v=1603472881" },"Sleeve Width": { "title": "How to measure the sleeve width", "content": " \u003cp\u003eLay the arm of the shirt flat down on a hard surface and smooth out any wrinkles. Measure from the seam at armpit level across the sleeve so that the tape measure is perpendicular to edge at the top of sleeve.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-sleeve-width.mp4?v=1603472910" },"Cuff": { "title": "How to measure the cuff", "content": " \u003cp\u003eUnbutton the cuff and flatten it against the table. Keeping the cuff flat against the table, measure the inside of the cuff from the centre of the cuff button along in a straight line to the point at the end of the button hole.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-cuff.mp4?v=1603472912" },"Shirt Length": { "title": "How to measure the shirt length", "content": " \u003cp\u003eButton the shirt and lay it down flat on its front. The shirt length is measured from the base of the collar straight down to the centre of the bottom of the shirt. Make sure the shirt is lying flat and is fully extended without being stretched.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shirt-length.mp4?v=1603472910" },"Neck": { "title": "How to measure your neck", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor your neck measurement, run the tape around the base of your neck at the height that your collar (if buttoned) would be. This should be just under your Adam’s apple.\u003c\/p\u003e\u003cp\u003eThe tape should be gently touching your skin rather than squeezing it. Hold one finger, but no more, between the tape and your neck to ensure some room for comfort.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-neck-size.mp4" },"Chest": { "title": "How to measure your chest", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor your chest measurement, measure straight around your back, and across the widest part of your chest. The tape measure should run just under your armpits, and over your shoulder blades.\u003c\/p\u003e\u003cp\u003eYou should take a moment to check that the measuring tape is level all around.\u003c\/p\u003e\u003cp\u003eKeep the tape measure snug to the chest without being constrictive. Don’t puff out the chest, just stand relaxed, breathing normally.\u003c\/p\u003e\u003cp\u003eYou should be able to fit one finger comfortably between the tape measure and your body.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-chest.mp4?v=1601981869" },"Stomach": { "title": "How to measure your waist", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYour waist measurement will typically be larger than the one you know as your trousers or jeans waist. Do not assume that you know it, and don't worry if it sounds larger than you expected!\u003c\/p\u003e\u003cp\u003eIf you stand tall and then lean to one side, the waist is where you will find the natural crease in your body. \u0026nbsp;Run the tape around the fullest part of your body - normally at tummy button height.\u003c\/p\u003e\u003cp\u003eDo not suck in. Be relaxed and keep the tape snug but not too tight.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-waist.mp4?v=1601981872" },"Seat": { "title": "How to measure your hips", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTake everything out of your pockets. Stand with your feet hip distance apart.\u003c\/p\u003e\u003cp\u003eMeasure around the fullest point of your hips, just below the hip bone. This will typically pass around the middle of your bottom.\u003c\/p\u003e\u003cp\u003eMake sure the tape is level and not too tight.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-hips.mp4?v=1601981868" },"Shoulders": { "title": "How to measure your shoulders", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe shoulder measurement is critical to measure correctly.\u003c\/p\u003e\u003cp\u003eIt is important to correctly identify the end of your shoulder. It is where the horizontal plane of your shoulder intersects with the vertical plane of the arm. Typically this is at the end of the bone on your shoulder.\u003c\/p\u003e\u003cp\u003eMeasure up over the curve of the back across from one shoulder to the other. Remember the end point of your shoulder might be different from the end-point of your shirt, and It may be easier to slide the shirt fabric along a bit so that you can properly feel the shoulder.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-shoulder-width.mp4?v=1601981871" },"Arm Length": { "title": "How to measure your sleeve length", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStart by feeling for the bone at the base of the neck (this is easily felt if you lean your head forward), then measure from here across and over the top of the shoulder, down the arm, over the elbow to the point just past the wrist bone at the top of the hand.\u003c\/p\u003e\u003cp\u003eThe person being measured should stand with their arm bent in front of them at right angle as if in a sling. It is important that the arm is bent throughout this measurement\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-sleeve-length.mp4?v=1601981873" },"Biceps": { "title": "How to measure your biceps", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRun the measuring tape around the fullest part of your natural bicep. Bend your arm at the elbow but don't flex.\u003c\/p\u003e\u003cp\u003eThere should be room for one finger between the tape and your arm.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-biceps.mp4?v=1601981845" },"Wrists": { "title": "How to measure your wrists", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMeasure your wrist around the wrist bone. Keep the tape snug to the wrist without being tight. We will add 4cm to this measurement to ensure a comfortable fit for your cuff.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-wrists.mp4?v=1601981857" },"Torso Length": { "title": "How to measure your torso length", "content": " \u003cp\u003e\u003cstrong\u003ePlease note that you'll need to ask a friend to help you measure:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStart by feeling for the bone at the base of the neck. Measure from the base of the neck (or if you’re wearing a collared shirt, from the base of the collar) down to the crease at the base of your behind.\u003c\/p\u003e\u003cp\u003eWe will make adjustments to this length to determine the exact length of your shirt.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "https:\/\/cdn.shopify.com\/s\/files\/1\/0078\/6792\/4551\/files\/How-to-measure-your-torso-length.mp4?v=1601981870" },"Fit Preference": { "title": "How do you like your shirts to fit?", "content": " \u003cp\u003e\u003cstrong\u003eClassic:\u003c\/strong\u003e\u0026nbsp; A fuller cut shirt, comfortable, with generous room to move.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSlim\/Tailored:\u003c\/strong\u003e Tapered, but neither restricting nor loose. Appropriate for the office.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExtra Slim:\u003c\/strong\u003e Cut close to the body, following the lines of your contour. Might be somewhat restricting.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"Watch Allowance": { "title": "We can adjust your shirt cuff to allow room for a watch", "content": " \u003cp\u003e\u003cstrong\u003eMedium:\u0026nbsp;\u003c\/strong\u003eOur standard allowance adds 0.5\" to your cuff, enough for a medium size watch (face size of 40mm or less).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLarge:\u003c\/strong\u003e If you wear a larger watch (face size of 42mm or more) then please choose the larger allowance.\u003c\/p\u003e\u003cp\u003ePlease choose whether you typically wear your watch on your left or right wrist.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"Shirt Tuck": { "title": "Do you typically tuck your shirt in?", "content": " \u003cp\u003e\u003cstrong\u003eAlways tucked in:\u003c\/strong\u003e The shirt is cut traditionally so that it stays tucked in all day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlways untucked:\u003c\/strong\u003e The shirt is cut a little shorter so that it looks better untucked.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBoth:\u003c\/strong\u003e The shirt is cut somewhere in between so that it can be worn either way.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"Shoulders (Advanced)": { "title": "How to adjust for particularly square or sloped shoulders", "content": " \u003cp\u003e\u003cstrong\u003eNormal (default):\u003c\/strong\u003e \u0026nbsp;The majority of men have normal shoulders. Basically you are not sloping or square, and if you wear a shirt fully buttoned up you wont see any of the wrinkles described below.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSloping:\u003c\/strong\u003e Some men, particular those that lift weights, may have a notable slope in their shoulders. If you fall in this category then when you wear a shirt fully buttoned up you will see lines running from the back of the collar to your armpits. To correct this choose Sloping Shoulders.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSquare:\u003c\/strong\u003e If you have particularly square shoulders you will notice lines from the outside of your shoulders in and down towards the second button, and also a roll behind the collar. To correct this choose Square Shoulders.\u003c\/p\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/7867924551\/Shoulder-slope.jpg?v=1603311265311\" class=\"fr-fic fr-dib\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"Posture": { "title": "Posture adjustment", "content": " \u003cp\u003eThe posture adjustment is an adjustment that we can make for those whose neck tends to hang forward of their body, or for those who have an unusually upright stance and whose neck tends to sit back.\u003c\/p\u003e\u003cp\u003eMost of you should choose Normal (Default).\u003c\/p\u003e\u003cp\u003eThose with a forward neck will likely experience a noticeable gap at the back of the neck. We can make an adjustment that will move the collar forward relative to the shoulders. For this adjustment you should choose Neck Forward 1cm, or 2cm if severe.\u003c\/p\u003e\u003cp\u003eThose with a particularly upright stance may notice a bump of fabric at the back of the collar (when the collar is fully buttoned up). If this is the case then an adjustment can be made to move the collar backwards to correct it. For this adjustment you should choose Neck Back 1cm, or 2cm if severe.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/7867924551\/Posture.jpg?v=1604432567534\" class=\"fr-fic fr-dib\" style=\"width: 569px;\"\u003e\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"Back Pleats": { "title": "Adding back pleats", "content": " \u003cp\u003ePleats (side pleats or box pleats) are designed to \u003cu\u003eadd\u003c\/u\u003e material around the top of the back or shoulders, whilst keeping the overall chest width and yoke width the same.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSide-Pleats: \u0026nbsp;\u003c\/strong\u003eAdd movement to the arms for forward or upward movement\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBox-Pleats:\u003c\/strong\u003e\u0026nbsp; A box pleat is more casual and typical with button down Oxford shirts. It also helps with forward and upward movement.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBox-Pleat with Locker Loop:\u003c\/strong\u003e The locker loop is an historic style detail which adds a small loop of fabric just above the box-pleat. Still useful today to hang your shirt wrinkle free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNo Pleats:\u003c\/strong\u003e Choose no pleats if you want a clean modern slim look, that is fitted through the back.\u003c\/p\u003e\u003cp\u003ePleats add material to the back, and darts take material away. If you would like to add darts then you will need to select 'no pleats' before choosing to add darts in the darts dropdown.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/7867924551\/Pleats.jpg?v=1604411587605\" class=\"fr-fic fr-dib\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"Back Darts": { "title": "Adding back darts", "content": " \u003cp\u003eDarts are designed to remove some material around the lower back of the shirt, while keeping the overall chest and waist width the same.\u003c\/p\u003e\u003cp\u003eIt can be used to remove billowing in the lower back of the shirt, and can be used to help make the shirt follow the line of the body more closely.\u003c\/p\u003e\u003cp\u003ePlease note that you cannot choose darts and pleats on the same shirt (darts are designed to remove material from the back of the shirt and pleats add it). If you would like darts then please ensure that you have selected 'none' against back pleats.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/7867924551\/Darts.jpg?v=1604417177252\" class=\"fr-fic fr-dib\" style=\"width: 217px;\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"2nd Button Position": { "title": "2nd Button Position Title", "content": " \u003cp\u003eLorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ipsum lorem, ultricies sit amet diam sit amet, posuere consequat odio. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce est massa, feugiat ut ultricies quis, ullamcorper et leo. Vivamus vestibulum tempor ligula, id pellentesque neque blandit mattis.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" },"Shoulder / Armpit Fit": { "title": "How do you like your shirt to fit at the armpit?", "content": " \u003cp\u003eLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id arcu euismod, auctor orci non, porta lectus. Donec sit amet turpis mauris.\u003c\/p\u003e\r\n ", "video_title": "", "video_url": "" }} }